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The Ad Council, the Centers for Disease Control and Prevention (CDC), and WarnerMedia today announced the launch of a new PSA featuring key moments from some of Warner Bros.’ most famous film franchises to encourage all Americans to continue to wear face masks to protect themselves and their loves ones from COVID-19. The television and digital video spot will air primarily across the WarnerMedia and AT&T video ecosystem. The PSA will also air in donated media time and space throughout the country, and is the latest example of WarnerMedia’s longstanding support of the Ad Council and its mission to use the power of communications to tackle the most pressing issues facing our nation.
While COVID-19 continues to surge throughout the country, the number of Americans wearing a mask outside their home on a consistent basis has levelled off in the past few months to about three-quarters (Axios-Ipsos survey). According to projections by IMHE as of January 27, if 95% of all Americans wore a mask, nearly 22,000 lives could be saved by May 2021. As the vaccines rolls out over the coming months, the need for mask usage continues to remain critical in order to help stop the spread of the virus; however, mask usage is projected to decline in the Spring months (IMHE).
To address the importance of wearing a mask while in public and with others, key moments from Powers in Goldmember, Casablanca, Creed, Harley Quinn: Birds of Prey, Harry Potter and the Deathly Hallows – Part 2, IT, The Joker, Justice League, The Lord of The Rings: The Fellowship of the Ring, The Matrix, Mad Max: Fury Road, Wonder Woman are re-imagined with characters wearing face masks in this new PSA, created pro bono by WarnerMedia Studios’ in-house creative agency 10th Street Productions as part of the Ad Council’s larger “Mask Up America” initiative. The “Mask Up America” effort underscores the importance of wearing a face mask to help stop the spread of COVID-19 so that Americans can stay healthy and return to the things they miss and the people they love.
