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August 9, 2023Fresh off of the success of their boycott against Bud Light, social media political activists have set their sites on a new target.
It might be a busy latter part of the year for the Bud Light boycotters.
The momentum from the group’s successful campaign against the Anheuser-Busch InBev (BUD) – Get Free Report beer brand after it supposedly “went woke” — even though Bud Light has had multiple pro-LGBTQ advertisements and initiatives in the past — is to carry their political activism to a new target.
Best Buy (BBY) – Get Free Report, the national electronics retail chain, now has a target on its back after O’Keefe Media Group published pictures of an application for a minority management program.
One of the requirements for the program is that the applicant identify as Black, Latino, Hispanic, Asian or Pacific Islander. White people were excluded from applying for the minority management program, and this sent some of them wild on social media.
Workplace diversity training has been around since at least the 1960s following the introduction of equal employment laws and affirmative action. Before then, employers could deny minority applicants and face no legal recourse.
After the 60’s, the number of diversity programs increased, and so did the number of discrimination lawsuits as people who previously had no legal recourse against discrimination were suddenly armed with the power of the courts.
But the issue of lack of racial diversity in managerial positions has persisted.
Between 2003 and 2014, the number of Hispanics who were managers at U.S. commercial banks rose from 4.7% to 5.7%, according to the Harvard Business Review.
