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Diversity, equity, and inclusion workshops might not seem like the most obvious setting for a documentary, but Matt Walsh and Justin Folk turned the concept on its head with their satirical film Am I Racist?. Despite the challenges of getting theaters to take a chance on politically charged documentaries, the film defied expectations, becoming the highest-grossing documentary since 2018.
“I think we approached the film in a way that was entertaining and funny,” Walsh said during a panel hosted by Variety on Dec. 3. “That drove a lot of interest. Exhibitors were skeptical at first, but when they took a chance on us, it paid off. We tackled a controversial subject in a way that was unexpected and engaging.”
The panel, moderated by Variety’s executive editor of film and media, Tatiana Siegel, was part of the FYC Streaming Room event presented by The Daily Wire. Walsh noted that theaters often doubt whether documentaries can draw significant audiences, but Am I Racist? proved otherwise.
The $3 million film, distributed by The Daily Wire, follows Walsh as he goes undercover in various roles, including posing as a waiter at a dinner for wealthy white women in Los Angeles who seek to “heal” from their racism. Walsh explained why some participants agreed to be on camera, even in a film critical of their views.
“Maybe they saw dollar signs and ignored what might have otherwise been red flags,” Walsh said. He highlighted an example involving White Fragility author Robin DiAngelo. “Before the movie came out, she issued a statement denouncing it, saying she noticed during her interview that the interviewer wore an ‘ill-fitting wig.’ Now, for the record, I think the wig was fine. But if she noticed that, why didn’t she ask more questions at the time?”
Speculation has swirled that submitting Am I Racist? for awards is a stunt, but Walsh dismissed the idea.
“It’s not a troll,” he clarified. “We’re submitting the film for awards consideration because we believe it’s worthy. A strong box office alone doesn’t mean a film deserves awards, but it does mean it should be in the conversation.”
With its mix of humor and sharp critique, Am I Racist? has sparked debate while making a significant impact both at the box office and in cultural discussions.
