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September 19, 2022Twitch streamers Pokimane and Asmongold, alongside many others, have slammed the rumored changes to Twitch partnerships, sub revenue, and the focus on ads, giving a variety of takes on the situation.
On April 27, reports began surfacing that Twitch is considering massive changes to the partnership program and nearly the entire community is against them.
The rumors detail a potential cut in revenue earned from subscriptions, alongside incentives to have partners run more ads throughout their stream.
Pokimane, Asmongold, and others took to social media and their streams to react to the news.
With the report revealing that Twitch is looking to find ways to incentivize streamers to run more ads during their stream, Pokimane explained that she believes the platform should implement ads that don’t directly interfere with a stream.
In their current form, ads on the site take the place of the broadcast — meaning viewers may miss important parts of the stream.
She said: “Twitch should just implement ads that don’t directly interfere with a stream (sidebar, picture in picture, underlay, etc). I understand advertisers are essential to make a platform profitable, but intervening with the viewer’s experience isn’t how they should go about it.”
Asmongold, on the other hand, had a different take on the situation. He slammed the rumored Twitch changes because he believes they will only affect smaller streamers.
“The fact is that if I wanted to make more money, ill just take another sponsor a month and I won’t have to worry about it at all,” Asmon explained. “So who is it really hurting? It’s hurting [smaller streamers who rely more on subs and ads]. It’s not hurting xQc, it’s not hurting Miz, it’s not hurting me.
“It’s gonna hurt the smaller content creators, and that’s what sucks. ”
